A salt shaker on a marble countertop
SETTING THE TABLE

Shaking Things Up

Insurance was invented as a social good, households pooling risk to protect one another. Today, the process of acquiring insurance has become a chore, a process that only seems to benefit the industry, not the people it serves. Salty is for the ninety-eight percent of Americans who don't work in the insurance industry. Salty understands if you want change, you can't just be the salt, at times you also have to be the shaker.

MISSION

Make insurance simple and transparent by default.

NON-NEGOTIABLES

Six rules that govern how Salty serves

01
Tell the truth, even when it costs us.When staying with your current carrier beats switching, Salty will say so. Trust is built on reporting facts, not what’s “claimed”.
02
Do the work, not the noise.The policy is the proof. We earn our keep by keeping it real. Every renewal, every moment that requires a coverage change. Salty’s on it.
03
Meet people where they are.Text someone who texts. Call someone who calls. You get to chose how you want to communicate with Salty.
04
Watch, don’t hover.No one needs a hundred emails and text messages a month from their insurer. Salty keeps the comms light; only the info you need.
05
Accurate and unbiased recommendationsWe’ll tell you when you have great insurance (don’t move) and we’ll tell you when there’s a better move out there. Truth for life.
06
Education along the way.Salty knows a few things. Trade secrets? ;) Maybe. We see it as our job to continuously educate you on how the system works, so it works for you.
LICENSING

Licensed in all 50 states + DC

Select any state to view our license number.

License Information

Ohio

License number

1442904

In New York, we operate as Ei Insurance Agency, LLC. State-specific entity disclosures appear on each license page.

ABOUT

Salty is an intelligent AI-native insurance provider built for households with car payments. Salty continuously works for customers across the entire insurance journey. Salty finds the right policy, monitors rates and coverage, and advocates when a claim is on the line. The premise is simple: insurance sucks, yet everyone needs it. Salty makes it effortless.

CAREERSWe're hiring people who want to fix insurance.Engineers, Customer Fulfillment and change-makers. Is that you?
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